Your brand is one of the most valuable assets of your business, and it needs to be carefully crafted to ensure it genuinely represents the business. Crafting a brand is a collaborative process. Not just when creating the brand messaging and identity, but afterwards when your customers, employees, suppliers, and corporate champions interact with you. Do you know how your brand is doing?
At the heart of all great brand messaging is content. In the age of internet based communication, content marketing does all of the traditional awareness/presence building, but does it through more channels, and much more efficiently than in the past. It is targeted and creates a brand loyalty by making your brand relevant to your audience.
This is where most companies fall short. Especially those without a full time marketing department. Let's face it, employees get busy with work and "marketing stuff" gets put off… and forgotten. OR the wrong person has been tasked with the "marketing stuff" and gets lost in the weeds. If you want your company to grow, you must implement your programs, integrate them through multiple channels and be innovative in how you tell your story.